Brainz LLC · Delaware · Est. 2025
A holding company for the things we build — and the methodology we install in others.
Two engines. One operating system.
Receipts · the Method is not theoretical
Outcomes from operator engagements where our founder held leadership and turnaround roles — the same loop Companion installs.
1M+
Monthly rides at 99.9% uptime — Picap, five countries
3×
Average deal size after the rebuilt motion — Fluyenta
2×
Quota attainment, ramp time halved — RunMyProcess
10 yr
Active relationship, still running — ROEPA, France + Spain
I
How Brainz runs
Two engines. One operating system.
We are not an agency. We are operators who built the playbook by running it — and we run the same playbook on every engagement and every product under the roof.
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i. Companion
A 12-week installation of The Brainz Method on your revenue team.
Seven moves, a senior pod, fixed-price. Companion leaves behind automation — dashboards on your Targets, agents wired to your signals — not slides. See the Method →
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ii. Portfolio
Operate what the team builds.
When an idea hits, the operator who built it becomes its CEO. Already running: Amplifica, LexPro, Lumina, BrainzLab. Surplus from Companion funds the next. Browse the portfolio →
Brainz does not extract margin from its team. We cover operators at market rate and route everything above that floor into the next product.
The operating principle · Brainz LLC
II
The portfolio
Products run by the people who built them.
Each product is operated by the person who built it. No margin arbitrage, aligned incentives, the upside stays with the operator.
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Amplifica
Virality scoring + design generation for marketing teams. Live. Operated by Daniela Calvano.
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LexPro
Case management + AI research for Colombian independent lawyers. Live. Operated by Jair Chaves.
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Lumina
Direct-to-consumer fragrance house built in Bogotá. Live. Operated by Laura Murcia.
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BrainzLab
17-service Rails monorepo. Nexus is the AI seller; the infrastructure that makes AI executives possible.
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Sondea
Data substrate for outbound. RUES + tech-detect, MCP-readable. Beta.
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Pique
AI offer factory. Fishes through Sondea, qualifies via Nexus. Concept.
III
The founder
Thirteen years walking into broken companies and restructuring them in days.
Andres Murcia — Rails engineer since 2012, ex-CTO at Symplifica, ex-Head of Engineering at Picap LATAM (mobility, five countries, 1M+ monthly rides), and the operator behind the Fluyenta and RunMyProcess turnarounds.
Brainz is what happens when the operator manual gets written down. Read the arc →
Bring us in
Have a revenue motion that’s stuck?
Companion runs twelve weeks, fixed-price, with a senior pod. Send a one-line note and we’ll come back with a fit assessment within two business days.